美国密苏里大学暑期游学项目
为了提高我院学生专业素养、开拓国际视野、亲历美国人文风俗、增加电子商务方面的知识和实际操作经验，英语系与美国密苏里大学共同承办的“电子商务英语课2014期”暑期游学项目现正式启动报名活动。具体项目安排如下：
1. 项目时间：
2. 项目内容：
E-Commerce Business English Training Program for TKK July12-Aug 6 2014厦门大学嘉庚学院-美国密苏里大学 电子商务英语课 2014期 | |||
Monday, July 14, 2014 | |||
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
14-Jul | Arrive Kansas City, UMKC学生到达美国堪萨斯城，密苏里大学 | ||
14-Jul | Welcome 仪式欢迎晚餐 | 布劳克管理学院高管教育中心欢迎中国厦门大学同学 | Kimberly Young, Executive Director of Executive Education |
Tuesday, July 15, 2014 | |||
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
15-Jul | Ice Breaking, Meet your group破冰游戏，认识你的组员 | Intrigue the students' interests by interactive games, students are getting used to English conversation environment. Separate the students into groups. 利用破冰游戏激发学生的学习热情，并开始适应全英文的授课环境，学生分组 | Michael P. Henry |
15-Jul | Tour of UMKC Campus 大学校园参观 | Tour UMKC Campus and experience campus culture. Encourage the students to go to UMKC library. 参观校园，熟悉美国校园文化生活, 鼓励学生使用图书馆设施 | Program Assistant |
15-Jul | American Culture 美国文化介绍 | Introduce the students American culture, including eating in the restaurants, society events, rules and regulations. 介绍学生美国文化，包括在饭店就餐，社区活动，美国的法律和社会规范等。 | Huan Ding |
15-Jul | Shop online线上购物 | Students will get to know popular different types of online B | Michael P. Henry |
15-Jul | Homework 作业 | Browse the online stores and compare those with Chinese online stores. 查询美国线上购物网站，和中国网站做对比 | |
Wednesday, July 16, 2014 | |||
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
16-Jul | What is E-Commerce?什么是电子商务？ | Introduce the definition of E-Commerce, and also talk about the basic knowledge about marketing and financing. 介绍电子商务的基本定义，以及电子商务涵盖的基本内容，比如市场营销，财务等 | Michael P. Henry |
16-Jul | Group Discussion: What did you find out? | Students will discuss about the online stores that they searched and share their thoughts about the differences. 学生就浏览的在线店进行讨论，分享他们所见到的相同与不同之处。 | Michael P. Henry |
16-Jul | Do some marketing research市场调研 | Introduce the students the concept of marketing research, and the tools that companies usually use. Assign the students different tasks. 介绍市场调研的方法和工具，调研方向，分配项目任务 （学生分组进行市场调查） | Michael P. Henry |
16-Jul | Homework 作业 | Home work: design a survey online (Seller group); Where to buy the product? (Buyer group)卖方团队，设计调查报告。买方团队，去哪里购买需要的产品。 | Michael P. Henry |
16-Jul | Homework 作业 | Read Case: Amazon Success Story 阅读案例：亚马逊成功的故事 | Michael P. Henry |
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
17-Jul | B to C Business B | Instructor will introduce B 学生会了解到B | Michael P. Henry |
17-Jul | Case Study: Amazon Success Story 案例学习：亚马逊的成功 | Students will read a story about Amazon and learn the idea. Group will discuss the case on class. 了解亚马逊的成功故事, 小组在课堂讨论。 | Michael P. Henry |
17-Jul | Case Study: Wal-Mart.com 案例学习：沃尔玛网站 | Instructor will show wal-mart.com to the students and discuss why Wal-Mart decided to build an online website and what is the advantage and disadvantages compare to real store. 登陆沃尔玛网站，了解企业为什么要建网店，看看网店的优点和缺点，与实体店比较 | Michael P. Henry |
17-Jul | Field Visit: Wal-Mart 企业参观：沃尔马大型连锁超市 | Students visit Wal-Mart store. Students need to think "Why Wal-Mart made the strategy of selling products online?" 了解商业实体，尝试回答为什么实体店也要建立网店 | Michael P. Henry |
17-Jul | Homework 作业 | Buyer group accomplish seller group's survey 买方小组完成卖方小组的调研报告 | |
17-Jul | Homework 作业 | Buyer group prepare report: "Why we plan to buy products on Amazon.com" 买方小组准备报告“我们为什么选择在X平台购物” （不需要准备PPT）Seller group receive buyer group's feedback and prepare a report卖方小组准备调研报告结果 | |
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
18-Jul | Presentation Skills I演讲技巧 | Instructor will talk about the importance of presentation, public presentation, and report. Students will also learn how to design a powerpoint. 介绍演讲技巧，包括PPT的设计等 | Tammy Adams from ALI |
18-Jul | Presentation Skills II 演讲技巧 | On session II, instructor will teach the students presentation skills, such as body language. Students will do some exercise with instructors on class. 演讲训练，学生尝试完成课堂练习 | Tammy Adams from ALI |
18-Jul | How to make an business idea to a real business? 如何把创意变成商业？ | Students will be asked to share some business ideas. Instructor will start there and talk about how to make an idea become real business. 学生分享商业点子，在教授的引导下学生会逐渐了解商业点子不等于商业，如何把点子变为一个产品，一个服务，一个公司呢？ | Tom Boozer |
18-Jul | Culture Experience- Baseball Game 美国文化体验-棒球比赛 | Students will expeirience real American culture by watching a baseball game. 学生将真正体验美国文化，去观赏一场棒球比赛。 | Program Staff |
Saturday, July 19, 2014 | |||
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
19-Jul | Field Visit: Legends 美国商业 | Students will go to Kansas City Legends and experience outlet business model. Students need to think about "Can an outlet online store be a successful venture?" 学生将到堪萨斯传奇购物广场体验，并思考“是否在线折扣店可以成为下一个成功的企业？” | Program Staff |
19-Jul | American Culture 美国文化 | American Culture 美国文化 | Program Staff |
Sunday, July 20， 2014 | |||
Date 日期 | Topic 课题 | Description 简介 | Speaker 讲师 |
20-Jul | Free and Easy | Free and Easy | |
Monday, July 21, 2014 | |||
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
21-Jul | Class Review 课程回顾 | Instructor will review the content of the courses with students. 讲师将带学生一起回顾上周课程 | Michael P. Henry |
21-Jul | Online Payment system in the 美国在线付款系统 | Introduce online payment system in the | Michael P. Henry |
21-Jul | Student Presentation 学生演讲 | Buyer team present "Why we purchase products on XXX.COM"; Seller team presents research result 买方小组准备报告“我们为什么选择在X平台购物” 卖方小组准备调研报告结果 | Michael P. Henry |
21-Jul | Wrap-Up Session & Group Discusstion 项目小结和小组研讨 | Instructor will lead group discussion and answer students' questions. 讲师做项目小结并解答学生的问题 | Michael P. Henry |
Tuesday, July 22, 2014 | |||
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
22-Jul | Simulation 1Open an account 模拟训练：注册账户 | Buyer team and seller team register account on Amazon.com 买方和卖方小组分别在亚马逊网站注册用户 | Michael P. Henry |
22-Jul | Group Discussion:Is it easy or hard?.小组讨论：注册体验. | Students will practise oral English by discuss the registration experience on Amazon.com 学生在讲师的引导下讨论注册体验，以训练口语 | Michael P. Henry |
22-Jul | Field Trip: Google Fiber 企业参观：谷歌光纤 | Google Fiber is an exciting business for Google. They're building one of the fastest networks in the US so that users can experience the future of broadband.谷歌光纤是谷歌最振奋人心的企业，他们正在建设全美最快的在线网络，全美平均下载网速目前为 | Program Staff |
22-Jul | Field Trip: 实地参观：创业家园 | Students will visit venture village, meet and communicate with the entrepreneurs there 学生将到创业园参观并与创业者交流 | Program Staff |
22-Jul | Culture Event: Movie Time 活动：电影 | Culture Event: Movie Time 活动：电影 | Program Staff |
Wednesday, July 23, 2014 | |||
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
23 Jul | Simulation 2Product and Innovation 模拟训练：产品与创新 | Instructor will introduce product and service innovation. Seller team needs to upload the products/services on Amazon.com and buyer team search online for their products 模拟课程：讲师介绍产品与服务的创新。卖方小组上传产品，买方小组浏览卖方产品和寻找同类产品 | Michael P. Henry |
23-Jul | Customer experience 客户体验 | Instructor will introduce customer experience cases and lead the students to diccuss. 讲师讲介绍客户体验方面的经典案例，引导学生思考与讨论 | Michael P. Henry |
23-Jul | Group Discussion: Customer experience and Review 小组讨论：客户体验 | Students will be assigned topics by instructor and also discuss the experience as Amazon's client, either buyer or seller. 学生按话题讨论，并且根据在亚马逊的体验来讨论作为买家和卖家用户的体验。 | Michael P. Henry |
Thursday, July 24, 2014 | |||
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
24-Jul | Simulation 3 Online Trade 模拟训练：在线交易 | Buyer team purchase product online from seller team. 模拟课程：买方小组购买产品，实现一次买卖 | Michael P. Henry |
24-Jul | Group work 小组作业 | Make conclusion, experience during the trade, compare Taobao, issues happened during the transaction and etc. 总结买卖过程中的好处，可对比淘宝体验，以及买卖过程中出现的问题 | Michael P. Henry |
24-Jul | Presentation: Trade experience 演讲：交易体验 | Buyer and seller share experiences. 买卖双方分别以各自角度分享体验 | Michael P. Henry |
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
25-Jul | Business Negotiation 商业谈判 | Instructor will introduce business negotiation cases and negotiation skills. 讲师将介绍商业谈判案例和谈判技巧 | Erin Blocher |
25-Jul | Communication tools 交流工具 | Students will learn most popular communication tools in the | Michael P. Henry |
25-Jul | Simulation 4 Solve your problem模拟训练：解决问题 | Instructor gives the students a question: book is not delivered and let the student talk about how they are going to solve that 买方没有收到卖方的产品，这时应该怎么办？讲师引导学生思考解决问题的方法，并且展开讨论 | Michael P. Henry |
25-Jul | Friday Event @ Crown Center周五活动 皇冠中心 | Friday Event @ Crown Center周五活动 皇冠中心 | Program Staff |
Date 日期 | Topic 课题 | Description 简介 | Speaker 讲师 |
26-Jul | American Culture 美国文化 | American Culture 美国文化 | Program Staff |
Date 日期 | Topic 课题 | Description 简介 | Speaker 讲师 |
27-Jul | Free and Easy | Free and Easy | |
Date 日期 | Topic 课题 | Description 简介 | Speaker 讲师 |
28-Jul | Business writing 商业写作 | Students will learn how to draft an email in business world, dos and don'ts, and email format. 学生将会学习如何撰写商业邮件，注意事项，并了解基本的邮件格式 | Erin Blocher |
28-Jul | Case Study: Bad Email examples 不恰当的邮件例子分析 | Students will read some bad email examples and pick out the problems, including grammar and others taught before. 学生将会读到几篇邮件例子，挑出邮件中的问题，包括语法和前面讲到的内容 | Erin Blocher |
28-Jul | Homework 作业 | Each student draft an email to the client as an Amazon customer specialist 每位学生起草一个邮件，写给亚马逊 | |
Tuesday, July 29, 2014 | |||
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
29-Jul | Simulation 5 Exchange your role and buy again | Students will change their role and make the trade again to experience different roles. 学生转换角色，再次进行交易，以体会不同角色的需求和感受 | Michael P. Henry |
29-Jul | Group Discussion: Are you satisfy with the response from Amazon.com 组内讨论：你满意亚马逊的回复吗？ | Group Discusstion: Are you satisfy with the response from Amazon.com 组内讨论：你满意亚马逊的回复吗？ | Michael P. Henry |
29-Jul | Homework 作业 | Program report and presentation项目报告与演讲 | |
Wednesday, July 30, 2014 | |||
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
30-Jul | Group Presentation 小组演讲 | Group Presentation 小组演讲 | Michael P. Henry |
30-Jul | Communication Session with American students 与美国大学生交流 | Communication Session with American students about campus life, activities and career plans与美国大学生交流关于校园生活以及职业规划等 | |
30-Jul | Communication Session with Gene and staff from ISAO与国际留学生办和招生办的老师交流 | We'll invite the staff from ISAO and 邀请国际留学生办和招生办的老师来解答同学的问题 | ISAO |
Thursday, July 31, 2014 | |||
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
31-Jul | Group Pictures拍照留念 | Group Pictures拍照留念 | Program Staff |
31-Jul | Program Graduation Ceremony 项目结业典礼 | Program Graduation Ceremony项目结业典礼 | Executive Education Team |
31-Jul | Interview session采访反馈 | International program administration team will interview students and ask for program feedbacks国际项目管理团队将对学生进行采访，了解反馈 | Program Staff |
Friday, August 1-6, 2014 | |||
Date | Topic 课题 | Description 简介 | Speaker 讲师 |
August 1-6, 2014 | Departure from KC for Seattle离开堪萨斯前往西雅图、洛杉矶和圣地亚哥，参观亚马逊、卓越等美国总部，亲身体验美国西部文化，感受当地风土人情，领略优美的西海岸风光 | ||
3. 住宿安排：项目全程居住三星级宾馆，双人间，包含早午餐
4. 项目费用：约合人民币 46，000―52，000元 （包括：学费、早午餐、住宿、交通、中美往返机票等费用以及第四周的美国西部旅游费用，一次签证申请费用，海外保险等，具体详情请咨询项目联系人）
5. 报名方式：项目联系人：胡凤莲老师
联系电话：15359877207
电子邮件：hufenglian@xujc.com
6. 报名截止日期：即日起至